A great logo is at the core of your brand’s identity. On the other hand, it’s pretty tricky to get it just right. We have selected 5 Common Logo Design Mistakes and outlined some advice on how not to make each one. Now, let’s jump right in.
1. Overcomplicating the Design.
Mistake: The biggest mistake made in the designing of a logo is that the designers tend to make something highly complicated with minute details and multiple colors. This will make your logo hard to recognize and reproduce.
Solution: Keep it simple. A clean, simple design is more memorable and versatile. Just think of some of the most iconic logos in the world Example: Nike or Apple, for instance. They’re simple but effective. Make sure your design will be easily recognizable at any size.
2. Choosing Trendy Fonts.
Mistake: While it might sound good to utilize trendy Fonts, the thing with Trendy Fonts is that they get outdated pretty fast. The more Trendy Fonts your font happens to be, the less professional your logo will appear every other day.
Solution: Classic and traditional fonts are never to go out of fashion. Your font should be representative not only of your brand or personality but also readable and professional too. Avoid overly ornate or very complicated fonts that may not stand the test of time.
3. Using Too Many Colors.
Mistake: Creating a logo with a large number of colors, or not knowing which set of complementary colors work together creates a chaotic, unprofessional creation.
Solution: Technically speaking, choose 2-3 shades representing your brand best and which look good together. Remember, your design should look great in black and white to allow a little room for variation when the design is applied to different mediums.
4. Lack of Versatility.
Mistake: You get into trouble when you design a logo to look good in just one format or size. Your logo needs to work on everything from a business card to a billboard.
Solution: Test your logo across resolutions and various formats, so you can be sure it will be readable and hold its impact. Make sure it reads well against both light and dark backgrounds. A flexible logo adapts and holds its impact in all media.
5. Failing to Stand Out.
Mistake: Major fundamental mistakes may not be researching the competitors in the design of a logo one would want. it always turns out similar to those operating in their niche. This would make your brand blend in, not stand out.
Solution: First, look at the competition’s logos for an idea of what typical design elements are used. Then, make it different whole point is for your brand to stand out and define exactly what makes your company different from the competition.
At last,
By not having some of the most common design mistakes in a logo, you’ll be off to a good start in creating an actually effective and thus memorable professional-looking logo. That will keep it simple, use timeless fonts and colors, make it versatile, and do your homework about competition. There you go with those tips, and you’re off on a great journey in designing a logo that represents your brand. Want to design that perfect logo? Get started at our website at Signature Logo Maker.
