What is a logo?
A logo is an image that represents your business. Do you know there are 7 different kinds of logos available?
Even though they’re all made from typography and images combined, each type of logo speaks to your brand differently. And since it’s the first thing new customers see, you want to ensure it’s right.
Are you looking for more information on logo design and the best type of logo for your business? Continue reading!
Explore 7 Types of Logos for Your Brand.
Here are the 7 different logotypes:
- Wordmark Logos
- Lettermark Logos
- Iconic (Pictorial) Logos
- Combination Logos
- Emblem Logos
- Mascot Logos
- Signature Logos
1st Types of Logos for Your Brand.
Wordmark Logos
Description: It is a form of logo design that comprises only your brand name using an exclusive font and style to give it uniqueness. The name depicts a focus on typography as the core character giving them a look.
Best For This type is best for unique or short business names. Wordmark goes perfectly with those companies that want to establish their name recognition.
Examples: Google, Coca-Cola, and Visa.
Why Choose This: If you want simplicity but still center everything around your brand name, this type of logo would be great for you. It enforces your brand name and makes it very recognizable.
2nd Types of Logos for Your Brand.
Lettermark Logos
Description: The lettermark logos or monograms use the initial or first letter of a brand’s name. The basic approach in a lettermark type of logo is simplicity, and usually, it comes into consideration when the company has a longer name.
Best for Businesses with long names or businesses known by their initials.
Examples: IBM, CNN, and HBO.
Why choose this: An initial-based logo would shorten a long name and instead focus the attention on the initials, thus making it more memorable. It is also quite a decent option when coming up with sleek, modern looks.
Iconic Logos-Pictorial
Description: An iconic logo is solely a graphic symbol or icon that represents the brand within itself. It is an exceptionally visual type of logo that can be either abstract or literal.
Best For Companies that want to develop visual shorthand for their brands can do so, provided they are capable of making use of an image that is both simple and unique.
Examples: Apple, Twitter, Target.
Why Choose This: It would be an iconic perfect logo if you want a strong visual symbol that can stand alone and which can be recognized easily. This works effectively for those brands that require a logo that would work effectively across various media.
Combination Logos
Description: These include both text and an icon or symbol. A combination mark logo offers the ability to use the icon or text by itself or together.
Best for Businesses wanting the option to be flexible, having both a symbol and a name included in the logo.
Examples: Adidas, Doritos, Lacoste.
Why choose this: An immediately identifiable combination mark is highly versatile and great for branding within a variety of media. Both the text and image could be used separately to identify the brand.
Emblem Logos
Description: An emblem logo integrates the company name or initials into a symbol or icon in such a way that the company name is part of or inside of the image, therefore making it one image. Classic-it often looks and feels like a badge or seal.
Best for Companies, schools, sports teams, and businesses looking to appear historic, and/or to carry some sort of heritage.
Examples: Starbucks, Harley-Davidson, and the NFL.
Why Choose This: If one is aiming to achieve something that looks classic and says authority and tradition, this is the best. It is also good for brands if they want to create an enduring impression.
Mascot Logos
Description: When a character representative of the brand is used, these are often cartoonish in illustration; this falls under the category of a mascot logo. It brings life into a brand by giving it a personality with which people can identify.
Best for Brands targeting families, and children, or need an image that is fun and approachable.
Examples: KFC, Wendy’s, and Kool-Aid.
Why choose this: Because mascot logos can be a real boon for brands in search of a personal connection with their audience. They make your brand more memorable and appealing.
Signature Logos
Description: A signature logo uses a stylized script or handwritten font to create a unique, personal touch, much like an actual signature.
Best For Personal brands, creatives, photographers, and businesses looking to convey elegance and individuality.
Examples: Stussy, Fender, Champion.
Why Choose This: A signature logo gives a personal, artisanal feel and helps establish a direct connection with your audience. Perfect for brands wanting a distinct, elegant appearance.
Conclusion
The whole purpose of selecting the type of logo is to find out what perfectly represents your brand and has more chances to work with your target audience. You may love the simplicity that comes with a wordmark or adore the character added by a mascot. Whichever way it is, the right logo can drive a point home. Take your time considering the options and thinking over which one fits best to tell the story of your brand.
Need help in selecting a perfect logotype for your brand? Browse through our range of choices for logo design today at SignatureLogoMaker.com and find the right fit for your business.
